I first learned about Coolhaus ice cream when Natasha Case was interviewed by Cathy Heller on the Don't Keep Your Day Job podcast. This delicious ice cream had it's humble beginnings when Natasha was an architectural graduate student. She was a graduate architectural student who began making her projects out of food.
"After experimenting with different kinds of desserts, it quickly became clear that ice cream sandwiches were a perfect (and not to mention, delicious) medium to further explore this relationship."1
As I remember the story from the podcast, Natasha met co-founder Freya Estreller, and they created these products in their apartment and purchased the shell of an old mail truck, painted it, and went to a food show to sell their stellar homemade ice cream sandwiches. It was an outdoor show, and Natasha had camped in another food seller's booth for the night to sleep, and about 7 a.m. the food show attendees were at the "ice cream truck" looking for more of Natasha's ice cream sandwiches to purchase. So Coolhaus became popular from its humble beginnings. Natasha also wanted a quality product and wanted to be paid well for her quality product. She began selling her ice cream to stores like Whole Foods.
While in New Orleans last week, I found Coolhaus ice cream at The Fresh Market on St. Charles Avenue. I purchase a Vanilla Bean flavor, and I can say it is the best ice cream sandwich I have ever eaten. It wasn't just the ice cream which was excellent. The good old-fashioned organic ice cream was cased in the best cookie sandwich. The cookie had a perfect taste and perfect texture that crumbled in my mouth while the ice cream melted in my mouth. At this Fresh Market I only paid $2.97 for this excellent product.
1 Check out www.coolhaus.com, What's up with the Architectural Connection?
Written by Roberta Whitman Hoff
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